Social Media Trend Forecast - Fullintel

PythonXml

Fullintel combines best-in-class technology with expert content curation to deliver the most relevant, cost optimized media intelligence services possible. Fullintel is a sister company to CapeStart.

This project is meant to forecast if a website is going to trend or not so that the website owning company can take necessary efforts to sustain their traffic to generate value.

I was coordinating with my team member Janarish Saju on this project. Some of the important development involved in the project are:

  • Collection of data by parsing Xml and scraping
  • Lot of feature engineering with metadata from alexa
  • Building multiple models to predict different aspects of a trend
  • Building a voting classifier model on top of multiple models
  • Validating model performance with real world google news data